Frequently Asked Questions


What is a franchise business?

A franchise business is a business in which the owner, or "franchisor" licenses the rights to its business names, logos, systems and models, and sales of its products or services, to an independent third party known as the "franchisee". This licensing usually involves the exchange of an initial fee and/or ongoing fees based on revenue or profit for a defined period of time. The franchisor may or may not provide ongoing support, training, marketing, and financing for the franchisee.

Why does someone open a franchise?

Many people wonder how to start a business and "buying" a franchise is one way of doing so. Entrepreneurs may be drawn to the brand name, success story, business model, or product/service of a particular franchisor. They may value the opportunity to be part of a system yet still an independent business owner. Popular franchises have major brand-name recognition which increases the likelihood that potential customers are familiar with the business. This can ease some of the strains of starting a business from scratch. See the "What is a franchise business" question above for more definitions.

How is FlagSetters different from other franchise search tools?

FlagSetters is designed to provide a higher-level of access and privacy for prospective business owners while they perform their franchise research. We provide a "safe-zone" and want to ensure that franchisees are able to gather more information without having a barrage of phone calls, spam emails, and mailings just for clicking "get more information." There is no cost for using our site to research business opportunities. We also reduce the marketing costs for franchisors by connecting them to interested and qualified parties at no cost prior to the sale of a franchise.

How do I use the site to get more information on franchises?

First, sign up as a user. You will receive an email to confirm your access. Then return to and log in. At this point, you will be able to edit your profile, search for franchise opportunities by using a variety of filters, and "favorite" franchises that you want to be able to look more into later. Visit the site as often as you like to continue research and then request contact only when you feel ready.

Does FlagSetters support women-in-business?

Yes! FlagSetters is excited to launch our platform with the success of female founders in mind, and helping all people, women and men, to reach their entrepreneurial goals more quickly and effectively.

We believe that women-owned businesses will continue to thrive in the decades to come and we want to do all we can to help them succeed. According to the 2017 American Express OPEN annual report on the "State of Women-Owned Businesses", the number of women-owned businesses has more than doubled in the last twenty years. The report also said that of all the women-owned firms, 5.4 million of them (46%) were owned by minority women.